Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Moreno Valley is a city located in Riverside County, California. As of January 1, 2008,. A relatively young city, its rapid growth in the 1980s and the 2000s propelled it to its status as second-largest city in Riverside County by population, and one of the Inland Empire's population centers. Neighboring Riverside, California is the county seat and largest city in the county; the two cities are closely tied, sharing March Air Reserve Base with the city of Perris and is north of Lake Perris.