Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Myers Flat (formerly, Myers) is an unincorporated community in Humboldt County, California. It is located 4.5 miles (7.2 km) south-southeast of Weott, at an elevation of 203 feet (62 m). The ZIP Code is 95554. Originally called Myers from the Grant Myers Ranch, "Flat" was added to the name to distinguish the place from Meyers in El Dorado County. The Myers Flat post office opened in 1949. Myers Flat is located along the California State Route 254, also known as Avenue of the Giants. The US Post Office's ZIP Code is 95554. The community is inside area code 707.