Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Navarro (formerly, Novarro and Navarro Ridge) is an unincorporated community in Mendocino County, California. It is located 18 miles (29 km) west of Ukiah, at an elevation of 269 feet (82 m). The Navarro Ridge post office opened in 1867, changed its name in 1888, and closed in 1902. The name Navarro was subsequently applied to a place 14 miles (23 km) east of the present town at Wendling.