Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Newport Beach, incorporated in 1906, is a city in Orange County, California, 10 miles (16 km) south of downtown Santa Ana. As of January 1, 2009, the population was 86,252. The current OMB metropolitan designation for Newport Beach lies within the Santa Ana-Anaheim-Irvine area. The city's median family income and property values consistently place high in national rankings making Newport Beach one of the wealthiest communities in California, and in United States overall. As of February 2010 Portfolio. com ranked Newport Beach, California the richest U.S. city. The Daily Pilot, Costa Mesa, CA a neighboring city newspaper reported more than a quarter households have an income greater than $200,000, and the median value for homes exceeds $1 million.