Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Oceanside is the third-largest city in San Diego County, California. The city has a population of about 179,681. Together with Carlsbad and Vista, it forms a tri-city area. The city is located just south of Camp Pendleton, the busiest military base in the United States. Oceanside has experienced dramatic growth since 1970, when its population was 45,000. Much of the city's area was developed into single-family home tracts during the 1970s and 1980s. Since the 1990s, increased commercial and industrial development have diversified Oceanside's economic base.