Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Olema is an unincorporated community in Marin County, California. It is located on Olema Creek 2.25 miles (3.6 km) south-southeast of Point Reyes Station, at an elevation of 69 feet (21 m). Olema is along State Route 1 and on the eastern edge of the Point Reyes Peninsula in the western part of Marin County. "Olema" is Miwok for coyote. Olema was once thought to be the epicenter of the 1906 San Francisco earthquake due to the huge fault rifts still visible via a nearby hiking path. There are historical references to this in and around the town, including at shops and restaurants. However, more recent evidence suggests that a location near Daly City is more likely the epicenter. Olema also was the title subject of the late-1960s country-rock song, "Hippie from Olema", The Youngbloods' rejoinder to Merle Haggard's "Okie from Muskogee". The Olema post office opened in 1859, closed in 1860, and re-opened in 1864.