Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Orick (formerly, Arekw, Orekw, and Oreq) is an unincorporated community situated on the banks of the Redwood Creek in Humboldt County, California. It is located 43 miles (69 km) north of Eureka, at an elevation of 26 feet (8 m). The ZIP Code is 95555. The first post office at Orick opened in 1887. The rare minerals Orickite and Coyoteite were discovered at Coyote Peak near Orick.