Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Pacific Grove is a coastal town in Monterey County, California, USA, with a total population of 15,522 as of the 2000 census. Pacific Grove is located between Point Pinos and Monterey, at an elevation of 151 feet (46 m). Pacific Grove is known for its Victorian homes, Asilomar State Beach, its artistic legacy and the annual migration of the Monarch butterflies. The city is endowed with more Victorian houses per capita than anywhere else in America; some of them have been turned into bed and breakfast inns. The city is also known as the location of the Point Pinos Lighthouse, the oldest continuously-operating lighthouse on the West Coast, Pacific Grove Museum of Natural History, located in the historic downtown, and the Stowitts Museum & Library. It is also known as John Denver's place of death.