Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Pala is a small, mostly Native American, community located in San Diego County, California near Fallbrook. It is east of Carlsbad in the San Diego-Carlsbad metro area. In the National Geographic Names Database it is officially catalogued as feature number 1661174. The community is in ZIP Code 92059, and inside area code 760. The community name may be derived from the Native American Cupeño or Luiseño language group term pal, meaning "water. " Another possible origin of the name is the Spanish word pala, which means "shovel. " The community is in the Pacific time zone. Pala is at an altitude of 404 feet, located at latitude 33°21′55″N 117°04′36″W / 33.36528°N 117.07667°W / 33.36528; -117.07667 (33.365N, longitude 117.075W).