Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Petaluma is a city in Sonoma County, California, in the United States. It is estimated that the 2006 population was 54,660 Located in Petaluma is the Rancho Petaluma Adobe, a National Historic Landmark. It was built beginning in 1836 by General Mariano Guadalupe Vallejo, then Commandant of the San Francisco Presidio. It was the center of a vast 66,000 acre (270-km²) ranch stretching from Petaluma River to Sonoma Creek. The adobe is considered one of the best preserved buildings of its era in Northern California. Petaluma is a transliteration of the Coast Miwok phrase péta lúuma which means hill backside and probably refers to Petaluma's proximity to Sonoma Mountain. Petaluma has a well preserved, historic city center which includes many buildings that survived the 1906 San Francisco earthquake.