Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Piedra (formerly, Del Piedra and Delpiedra) is an unincorporated community in Fresno County, California. It is located on the south bank of the Kings River 23 miles (37 km) east of Fresno, at an elevation of 538 feet (164 m). In 1911, the Atchison, Topeka and Santa Fe Railroad built a branch line to a nearby quarry and bestowed the name ("Piedra" is Spanish for "rock" or "stone"). The Delpiedra post office operated from 1920 to 1943. The Piedra post office was established in 1949.