Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Piru is a census-designated small town located in Eastern Ventura County, California, in the Santa Clara River Valley near the Santa Clara River and State Route 126, about seven miles (11 km) east of Fillmore and about 13 miles (21 km) west of Interstate 5. The population at the time of the 2000 census was 1,196. Lake Piru, in the Los Padres National Forest, is the main recreational attraction.