Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Port Hueneme is a small beach city in Ventura County, California surrounded by the city of Oxnard and the Pacific Ocean. The name derives from the Spanish spelling of the Chumash wene me, meaning "resting-place". Area was discovered by Cabrillo in 1542 and the original city of Hueneme is the second-oldest city in Ventura County. Name was officially changed to Port Hueneme in 1939. The population was 21,845 at the 2000 census. Port Hueneme has a south-facing sand beach, known for its surfing, year-round mediterranean climate and beach park. The beach stretches eastward about a mile from the harbor and the naval base and includes a wooden fishing pier. There are also picnic tables and small bring-your-own charcoal barbecues. The beach and picnic areas are popular weekend destinations during the summer season—Memorial Day (late May) through Labor Day (early September).