Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Portola Valley is an incorporated town in San Mateo County, California, United States. The population was 4,462 at the 2000 census. It was named for Spanish explorer Gaspar de Portola, who led the first party of Europeans to explore the San Francisco Peninsula, in 1769. Portola Valley is one of the top forty wealthiest towns in the United States of America, with a median household income of $158,217 a year. Within the State of California, Portola Valley is ranked as the sixth wealthiest place. The zip code 94028, which encompasses the whole of Portola Valley, has the 37th most expensive housing prices within the country according to Forbes Magazine 2009.