Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Poway is a city located in San Diego County, California. Originally an unincorporated community in San Diego County, Poway officially became a city in December 1980. Even though Poway lies geographically in the middle of San Diego County, most consider its relative location as north county inland. Poway's rural roots gave rise to its slogan "The City in the Country. " As of the 2000 census the city had a population of 48,044. The ZIP code is 92064. Poway is located at 32°58′12″N 117°2′19″W / 32.97°N 117.03861°W / 32.97; -117.03861 (32.969895, -117.038479). which lies north of the City of San Diego and south of the City of Escondido. Some nearby communities of San Diego include Rancho Bernardo, Scripps Ranch, Rancho Penasquitos, and in the county to the east, the community of Ramona. According to the United States Census Bureau, the city has a total area of 101.9 km² (39.3 mi²). 101.6 km² (39.2 mi²) of it is land and 0.3 km² (0.1 mi²) of it (0.25%) is water.