Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Princeton (formerly, Ket-tee) is an unincorporated community in Colusa County, California. It lies at an elevation of 82 feet. Its zip code is 95970 and its area code is 530. In the state legislature Princeton is located in the 4th Senate District, represented by Republican Sam Aanestad, and in the 2nd Assembly District, represented by Republican Doug LaMalfa. Federally, Princeton is located in California's 2nd congressional district, which has a Cook PVI of R +13 and is represented by Republican Wally Herger.