Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Rancho Palos Verdes (RPV) is a city in Los Angeles County, California that was incorporated on September 7, 1973. The population was 41,145 at the 2000 census. Rancho Palos Verdes is an affluent suburb of Los Angeles. Sitting atop the bluffs of the Palos Verdes Peninsula, it is known for expansive views of the Pacific Ocean. The history of Rancho Palos Verdes dates back to the Spanish explorers and the establishment of the first Spanish rancho land grant in California. Its most notable geographic features are the Palos Verdes Hills and cliffs with grand vistas of the Pacific Ocean, with views of Santa Catalina Island. Its most notorious geographic feature is the continuous landslide at Portuguese Bend, which may have been caused in part by septic runoff from homes in Rancho Palos Verdes and its neighboring communities.