Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Redding is a city in Northern California. It is the county seat of Shasta County, California, USA. As of the 2000 census, the city had a total population of 80,865 and has grown to approximately 108,741 due to recent annexations. Redding is the state's largest city north of Sacramento, as well as the northernmost designated metropolitan area and city with over 100,000 people in California. It is the fourth largest city in the Sacramento Valley and the northernmost in the Central Valley.