Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Reedley is a city in Fresno County, California, United States. Reedley is located 22 miles (35 km) east-southeast of Fresno, at an elevation of 348 feet (106 m). The population has grown to be about 25,909. Its chief economic source is agriculture, particularly fruit and vegetable cultivation. The city is dubbed as "The World's Fruit Basket". Reedley holds many festivals year round. The city of Reedley hosts the annual Reedley Fiesta in October, the Reedley Electrical Christmas Parade in December, the Reedley Street Faire in May, the Reedley Certified Farmers Market (Wednesday evening, in the summer), the Reedley Taste of the Town in September, and many other festivities to keep the residents and visitors busy and entertained. Reedley is situated along the Kings River and in the summer, many local residents and visitors drive to Cricket Hollow Park and Reedley Beach.