Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Richvale (also, Richland, Silbys Switch, Silsby) is a small farming community (estimated population 250) in Butte County, California, USA, south of Chico and west of Oroville. The primary crop grown in the area surrounding Richvale is rice, irrigated from the Oroville Dam on the Feather River. Several farmers in the area are known for organic farming. Richvale is located at 39° 29' 38" North, 121° 44' 41" West, 108 feet (33 m) above sea level. The ZIP Code is 95974. The community is inside area code 530.