Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Rodeo is a census-designated place (CDP) located in Contra Costa County, California on the shore of San Pablo Bay. The population was 8,717 at the 2000 census. The town is named for the livestock roundups common in the late 1800s. Cattle from the surrounding hills were regularly driven down through the old town to a loading dock on the shoreline of San Pablo Bay for shipment to slaughterhouses, a practice which continued through the early decades of the 20th century. The town of Rodeo is served by the Interstate 80 freeway and State Route 4. The Southern Pacific Railroad main line passes through Rodeo; however, Rodeo has not been a stop on the railroad since the 1950s.