Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
San Anselmo is an incorporated town in Marin County, California, in the western United States. San Anselmo is located 1.5 miles (2.4 km) west of San Rafael, at an elevation of 46 feet (14 m). It is located about 20 miles (32 km) north of San Francisco. Neighboring towns include San Rafael to the east, Fairfax to the west, and Ross to the south. Mount Tamalpais dominates the view to the south. The population was 12,378 at the 2000 census.