Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
The City and County of San Francisco is the fourth most populous city in California and the 12th most populous city in the United States, with a 2008 estimated population of 808,976. The only consolidated city-county in California, it encompasses a land area of 46.7 square miles (121 km) on the northern end of the San Francisco Peninsula, making it the second-most densely populated large city (greater than 200,000 population) in the United States. San Francisco is also the financial, cultural, and transportation center of the larger San Francisco Bay Area, a region of 7.4 million people. In 1776, the Spanish established a fort at the Golden Gate and a mission named for Francis of Assisi on the site. The California Gold Rush in 1848 propelled the city into a period of rapid growth, increasing the population in one year from 1,000 to 25,000, and thus transforming it into the largest city on the West Coast at the time. After three-quarters of the city was destroyed by the 1906 earthquake and fire, San Francisco was quickly rebuilt, hosting the Panama-Pacific International Exposition nine years later. During World War II, San Francisco was the port of embarkation for service members shipping out to the Pacific Theater. After the war, the confluence of returning servicemen, massive immigration, liberalizing attitudes, and other factors led to the Summer of Love and the gay rights movement, cementing San Francisco as a center of liberal activism in the United States. Today, San Francisco is a popular international tourist destination, renowned for its chilly summer fog, steep rolling hills, eclectic mix of Victorian and modern architecture and its famous landmarks, including the Golden Gate Bridge, the cable cars, and Chinatown. The city is also a principal banking and finance center, and the home of over 30 international financial institutions, helping to make San Francisco fifteenth in the world's list of cities by GDP and eighth in the United States.