Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Santa Maria is a city in Santa Barbara County, on the Central Coast of California. Santa Maria's estimated population in November 2008 was 91,972 and has surpassed that of Santa Barbara, making it the largest city in the county. The estimated population of the area is about 161,227, which includes the Santa Maria Valley, the city of Guadalupe and the unincorporated township of Orcutt. The city is notable for its wine industry and Santa Maria Style Barbecue.