Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Seaside (formerly, East Monterey) is a city in Monterey County, California, USA, with a total population of 33,797 as of the 2008 census. Seaside is located 2.25 miles (3.6 km) east-northeast of Monterey, at an elevation of 33 feet (10 m). Seaside is the home of California State University, Monterey Bay (CSUMB), on the site of the former military base Fort Ord. It is also the home of the Bayonet and Black Horse golf courses, once also part of the Fort Ord military base and now open to the public and host to PGA Tour events.