Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Sebastopol is a town in Sonoma County, California, United States, approximately 52 mi (80 km) north of San Francisco. The population was 7,774 at the 2000 census, but its businesses also serve surrounding rural portions of Sonoma County, totaling about 50,000 people. It is about a 20-minute drive from the Pacific Ocean, between Santa Rosa and Bodega Bay, and is known for its liberal politics and small-town charm. It was once primarily a plum and apple growing region; wine grapes, however, are now predominant, and nearly all lands once used for orchards are now vineyards. World-famous horticulturist Luther Burbank had gardens in this fertile region. The city hosts an annual Apple Blossom Festival and Gravenstein Apple Fair. Sebastopol is also the home of publisher O'Reilly Media, which publishes books on open-source software and other topics, and international camera bag manufacturer Lowepro Inc. Primus lead singer/bassist Les Claypool, singer/songwriter Tom Waits, singer/songwriter Nick Gravenites, and actor Peter Krause currently reside in the area. Sebastopol is home to Analy High School, Laguna High School, Brook Haven Middle School, Gravenstein Elementary School, Hillcrest Middle School, Twin Hills Middle School, Pine Crest Elementary, Apple Blossom Elementary, along with many other private and charter schools.