Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Seiad Valley is a small unincorporated town in Siskiyou County, California situated 15 miles south of the Oregon border. A population of approximately 300 people is clustered around the Klamath River, State Route 96 and spread out along the surrounding creeks. The three craggy peaks of the Lower Devil's look over the forested valley, which is completely surrounded on all sides by the green Klamath Mountains, just north of the Marble Mountains Wilderness area. The Pacific Crest Trail, which runs all the way from Canada to Mexico, passes through the West Side of Seiad Valley. A general store/cafe/post office, a forest service station, an elementary school, a small trailer park, and the former Wildwood restaurant/inn make up central portion of the town; beyond that are small agricultural/herding fields, a scattering of residences, and the bridges crossing the Klamath River. Seiad Valley is within zip code 96086, but itself is not incorporated and so has no strictly defined boundaries.