Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Sierraville is an unincorporated community in Sierra County, California, United States. It is at the western end of the huge Sierra Valley which is used primarily as pasture and is also at the junction of California State Route 49 and California State Route 89 southwest of Loyalton. Sierraville has a post office with ZIP code 96126. The post office opened under the name Sierra Valley in 1862 and became known as the Sierraville post office in 1899.