Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Simi Valley is an incorporated city located in a valley of the same name in the southeast corner of Ventura County, California, bordering the San Fernando Valley of Los Angeles in the Greater Los Angeles Area. According to the United States Bureau of the Census estimate, the city had a total population of 118,687 in 2005. Simi Valley is presently known as the home of the Ronald Reagan Presidential Library. The city received media attention as the location of the 1992 trial resulting in the acquittal of four Los Angeles Police officers accused of assaulting Rodney King, triggering riots in Los Angeles and elsewhere. The city of Simi Valley is surrounded by the Santa Susana Mountain range and the Simi Hills, west of the San Fernando Valley and east of the Conejo Valley. It is largely a commuter bedroom community feeding the larger cities in Ventura County to the west and the Los Angeles area and the San Fernando Valley to the east. Simi Valley repeatedly appears on Safest Cities in America lists