Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Sonoma is a historically significant city in Sonoma Valley, Sonoma County, California, USA, surrounding its historic town plaza, a remnant of the town's Spanish colonial past. Sonoma today is a center of wine industry for the Sonoma Valley AVA Appellation, as well as the home of the nationally recognized Sonoma Valley Film Festival. Sonoma's population was 9,128 as of the 2000 census. Sonoma was the capital of the short-lived California Republic.