Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
South Lake Tahoe is a city in El Dorado County, California, in the Sierra Nevada Mountains. The population was 23,609 at the 2000 census. The east end of the city, on the California-Nevada state line, is mainly geared towards tourism, with T-shirt shops, restaurants, hotels, and Heavenly Mountain Resort with the Nevada casinos just across the state line in Stateline, Nevada. The city extends about five miles west-southwest along U.S. Route 50, also known as Lake Tahoe Blvd. The western end of town is mainly residential, and clusters around "The Y" (new intersection October 2008), the X-shaped intersection of US 50, State Route 89, and the continuation of Lake Tahoe Boulevard after it loses its Federal highway designation. According to the United States Census Bureau, the city has a total area of 16.5 square miles, of which, 10.1 square miles (26.1 km²) of it is land and 6.4 square miles (16.7 km²) of it (39.03%) is water. Its elevation is about 6,260 feet.