Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Valley Ford is an unincorporated community in western Sonoma County, California, United States. It is located on State Route 1 in an area of rolling hills about 75 minutes north of San Francisco by automobile. Like all of Sonoma County, Valley Ford is included in both the San Francisco Bay Area and the Redwood Empire. The village lies just north of the Estero Americano, about 5 mi (8 km) from the Pacific Ocean. It is 7 mi (11 km) north of Dillon Beach and 9 mi (14 km) east of the town of Bodega Bay.