Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Woodland (formerly, By Hell and Yolo City) is the county seat of Yolo County, California, located approximately 15 miles (24 km) northwest of Sacramento, and is a part of the Sacramento - Arden-Arcade - Roseville Metropolitan Statistical Area. The population was estimated to be 53,690 in the 2007 by the US Census Bureau. Woodland's origins trace back to 1850 when California gained its statehood and Yolo County was established. Since the town started growing in population and resources, it has not stopped. The area was well irrigated due to the efforts of James Monroe, which drew people out to try their hand at farming. The endeavor was successful as people found the soil in the area very fertile. The city gained a federal post office and the next year the county seat was moved from Washington to Woodland after Washington was flooded. The addition of a railroad line, the close proximity to Sacramento, and the more recent addition of Interstate 5, helped create a thriving city.