Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Yountville is an incorporated town in Napa County, California, United States. It is part of the Napa, California Metropolitan Statistical Area. Its area code 707. Its zipcode is 94599. It is in the Pacific time zone (GMT -8). The population was 2,916 at the 2000 census. The town's name is derived from the name of early pioneer George Calvert Yount. Yount was considered responsible for establishing the first vineyard in the Napa Valley. Yountville is now a renowned destination in the heart of the Napa Valley wine country with world famous restaurants and luxury inns.