Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
The City and County of Broomfield is a prominent suburb and tier of the Denver metropolitan area in the State of Colorado of the United States. Broomfield has a consolidated city and county government which operates under Article XX, Sections 10-13 of the Constitution of the State of Colorado. The United States Census Bureau estimated that the population was 54,858 on July 1, 2008. Broomfield is the 16th most populous city and the 16th most populous county in Colorado. Broomfield is a part of the Denver-Aurora-Broomfield, CO Metropolitan Statistical Area and the Denver-Aurora-Boulder Combined Statistical Area.