Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Loveland is a Home Rule Municipality that is the second most populous city in Larimer County, Colorado, United States. Loveland is situated 46 miles (74 km) north of the Colorado State Capitol in Denver. Loveland is the 14th most populous city in Colorado. The United States Census Bureau estimates that in 2005 the population of the city of Loveland was 59,563,. The city forms part of the Fort Collins-Loveland Metropolitan Statistical Area, as well as the Denver-Aurora-Boulder Combined Statistical Area and the Front Range Urban Corridor. The city's public schools are part of the Thompson R2-J School District.