Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Towaoc is a census-designated place (CDP) on the Ute Mountain Reservation in Montezuma County, Colorado, United States. The population was 1,097 at the 2000 census. The Towaoc Post Office has the ZIP Code 81334. Towaoc is the capital of the Ute Mountain Ute Tribe, replacing a tribal headquarters and BIA sub-agency at Aztec Springs. It is located southwest of Sleeping Ute Mountain, a sacred mountain of the Ute people, northeast of Four Corners Monument.