Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Estero is a census-designated place (CDP) in Lee County, Florida, United States. As of the 2000 census, the CDP population was 9,503. It is the home of Germain Arena, which hosts the home games for the Florida Everblades ECHL hockey team and the Florida Firecats af2 arena football team. Florida Gulf Coast University is also located just outside of the Estero Planning District. Estero is part of the Cape Coral–Fort Myers Metropolitan Statistical Area.