Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Pensacola is the westernmost city in the Florida Panhandle and the county seat of Escambia County. As of the 2000 census, the city had a total population of 56,255 and as of 2006, the estimated population was 53,248. However, the Pensacola–Ferry Pass–Brent Metropolitan Statistical Area, comprising Escambia and Santa Rosa counties, had a population of 439,877. Pensacola is a sea port on Pensacola Bay, which connects to the Gulf of Mexico. A large United States Naval Air Station, the first in the United States, is located southwest of Pensacola (near the community of Warrington) and is home to the Blue Angels flight demonstration team and the National Museum of Naval Aviation. The main campus of the University of West Florida is situated north of the city center. Pensacola is nicknamed "The City of Five Flags" due to the five governments that have flown flags over it during its history: the flags of Spain, France, Great Britain, the Confederate States of America, and the United States. Other nicknames include "World's Whitest Beaches" (due to the white sand prevalent along beaches in the Florida panhandle), "Cradle of Naval Aviation" (the National Museum of Naval Aviation is located at the Pensacola Naval Air Station, home of the legendary Blue Angels), "Western Gate to the Sunshine State," "America's First Settlement," "Emerald Coast," "Redneck Riviera," and "Red Snapper Capital of the World."