Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Ponte Vedra Beach is an unincorporated seaside community in St. Johns County, Florida, United States, 18 miles (29 km) southeast of downtown Jacksonville and 26 miles (42 km) north of St. Augustine. It is an upmarket tourist resort best known for its association with golf. It is the home of the ATP Tour, the PGA Tour, and The Players Championship is played at The Tournament Players Club at Sawgrass. Sawgrass is also the new home of The MPS Group Championships, a women's tennis tournament. The area is known for its resorts including the Ponte Vedra Inn and Club (a AAA five diamond resort), the Lodge and Club (four diamonds), and the Marriott at Sawgrass (three diamonds). It also lies in the fourth wealthiest county in Florida, ranking just behind the Palm Beach and Naples areas. Most of the beaches have limited public access, with the exception of Mickler's Landing and Guana Tolomato Matanzas National Estuarine Research Reserve. Golf, tennis and boating are other popular activities.