Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Located in the foothills of the Appalachian Mountains, Rome is the largest city and the county seat of Floyd County, Georgia, United States. It is the principal city of the Rome, Georgia Metropolitan Statistical Area which encompasses all of Floyd County. At the 2000 census, the city had a total population of 34,980, and was the largest city in Northwest Georgia. Though no Interstate highway passes through Rome, it is the largest city near the center of the triangular area defined by the Interstate highways between Atlanta, Birmingham and Chattanooga, which contributes to its importance as a regional center in several areas, such as medical care and education. Rome's name is a commemoration of the Italian city of Rome. Rome, Georgia, was built on seven hills with a river running between them, a feature that was an inspiration for the name. This connection is emphasized by a replica of the statue of Romulus and Remus nursing from a mother wolf, a symbol of the original Rome, which was a 1929 gift from Italian dictator Benito Mussolini.