Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Roswell is a city located in northern Fulton County and an affluent suburb of northern Atlanta, Georgia. Per the US Census Bureau's 2008 estimate, the population is 87,657. It is the seventh-largest city in Georgia. A branch of the Chattahoochee River National Recreation Area, a component of the National Park System, is located in Roswell at Vickery Creek.