Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Bellevue is a city in Blaine County in the central part of the U.S. state of Idaho. The population was 1,876 at the 2000 census. It is located in the Wood River Valley, about 18 miles (29 km) south of the resort area of Ketchum and Sun Valley. The town of Hailey and the airport are a few miles north of Bellevue. The elevation of Bellevue is 5170 feet (1575 m) above sea level. The Big Wood River flows near downtown.