Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
New Meadows is a rural city in Adams County, Idaho, United States, at the southern and upper end of the Meadows Valley, on the Little Salmon River. Located in the west central part of the state, just south of the 45th parallel north, the population was 533 at the 2000 census. New Meadows is located at the junction of the primary north-south highway in the state, U.S. Route 95, and State Highway 55, which connects it with McCall and Boise.