Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
North Fork is an unincorporated community in Lemhi County, Idaho. Its name is derived from confluence of the south-flowing North Fork of the Salmon River with the north-flowing main Salmon River, which makes a near-right angle turn here to flow westward across the state to Riggins. US 93 serves the community, connecting it with Salmon to the south and Lost Trail Pass to the north. The elevation of North Fork is 3620 feet (1103 m) above sea level.