Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Picabo is an unincorporated community in Blaine County, Idaho, United States. Latitude 43.305N, longitude 114.066W. Zip Code 83348. The 2000 US census for this zip code shows a population of 128 in 56 housing units in 40 square miles. Picabo is on Silver Creek. The name "Picabo" supposedly derives from an Indian term translated as "silver water". Its name was made familiar by Picabo Street, an Olympic skier who grew up in nearby Triumph.