Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Northbrook is a village located at the northern edge of Cook County, Illinois. The population was 33,435 at the 2000 census, and estimated to be 34,190 as of 2005. When incorporated in 1901, the village was known as Shermerville in honor of Frederick Schermer, who donated the land for its first train station. The village changed its name to Northbrook in 1923 as an effort to improve its public image. The name was chosen because the west fork of the north branch of the Chicago River runs through the Village. Glenbrook North High School, founded in 1953 as Glenbrook High School, is located in Northbrook, as are the corporate headquarters of Underwriters Laboratories, Allstate Corporation, The Land of Nod, and Crate and Barrel. The village is also home to Northbrook Court shopping mall, the Ed Rudolph Velodrome, and the Northbrook Public Library.