Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Rochelle is a city in Ogle County, Illinois, United States. The population was 9,424 at the 2000 census. As of the 2005 estimate, the population had risen to 9,712. Rochelle is about 75 miles (121 km) west of Chicago and 25 miles (40 km) south of Rockford. Rochelle is the birthplace and hometown of three-time Academy Award nominee Joan Allen and is also the hometown of young actress Nikki Taylor Melton.