Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Yorkville is a city located in Kendall County, Illinois, United States. The population was 6,189 at the 2000 United States Census and is estimated to be 16,505, as of the 1 July 2008, Census Bureau statistics. It is the county seat of Kendall County. Yorkville is located in the center of Kendall County, the fastest growing county in Illinois and according to recent statistics released in March, 2009, by the U.S. Census Bureau, is the fourth fastest growing county in the United States.