Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Falmouth (also Old Baker Settlement) is an unincorporated community in Fayette and Rush counties in the U.S. state of Indiana. Located at the northeastern corner of Union Township and the southeastern corner of Washington Township in Rush County and along the northwestern edge of Fairview Township in Fayette County, it lies at the intersection of CR800E (Rush County) with CR600N (Rush County)/CR400N(Fayette County). Falmouth sits northwest of Connersville and northeast of Rushville, the county seats of Fayette and Rush counties respectively. Its elevation is 1,070 feet (326 m), and it is located at 39°42′3″N 85°17′4″W / 39.70083°N 85.28444°W / 39.70083; -85.28444 (39.7008798, -85.3010781). Although Falmouth is unincorporated, it has a post office (located in Rush County), with the ZIP code of 46127.